Charts and statistics
1. Kirsty McLellan works for the Ministry of Tourism in New Zealand. She is giving a talk to her colleagues on some recent research. Listen and number each presentation slide (a-c) above in the order (1-3) Kirsty mentions them.
a ………….. b ………….. c …………..
Answer
a 2 b 1 c 3
a
The importance of tourism to New Zealand ◻
International visitor arrivals ◻
Market strengths and weaknesses ◻
b
The history of the Australian market ◻
Reasons for growth of the Australian market ◻
The importance of the Australian market ◻
c
New Zealand’s secret of success ◻
Reasons for travel to New Zealand ◻
The best place for a holiday ◻
Answer
a International visitor arrivals
b The importance of the Australian market
c Reasons for travel to New Zealand
a Which four countries do most tourists come from?
…………………..
b What two factors have helped the Australian market?
…………………..
c What is the predicted rate of growth?
…………………..
d What activities are most tourists on holiday interested in?
…………………..
e What does VFR mean in the bar chart?
…………………..
Answer & Transcript
a Australia, the UK, the Americas, North-East Asia.
b Low airfares and aggressive marketing by New Zealand’s Ministry for Tourism.
c The predicted rate of growth is 3% per annum (per year).
d Most tourists are interested in sightseeing and outdoor activities.
e VFR mean Visiting Friends and Relatives.
Transcript
So, let’s consider where we expect to see visitors coming from in 2012. You can see from this chart that we anticipate the vast majority of our visitors to continue to come from our neighbour Australia. Other significant markets are the UK which we have included along with Nordic countries and Ireland, North-East Asia, principally Japan, and the Americas, notably the US of course.
Let’s take a closer look at our biggest market by far, Australia. This graph shows that visitor numbers from Australia will continue to rise. Growth here will remain steady, as it has been for the last twenty and more years. We expect this to continue, thanks to a combination of low airfares and aggressive marketing by our Ministry of Tourism in Australia. With total growth around 3% per annum we expect numbers from Australia will get up to around 1.2 million.
As for why people come here, we don’t expect that to fluctuate much at all. What we can see here is that we expect almost no change in fact, with the top reason continuing to remain holiday, where it’s mainly sightseeing and outdoor activities that are of interest, and then the principal other reasons … visiting friends and relatives and business.
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